| Brand loyalty is not habitual
|
2009 |
Tam, Leona |
| Self-expansion motivation and inclusion of brands in self
|
2009 |
Reimann, Martin |
| Building brand relationships through corporate social responsibility
|
2009 |
Sen, Sankar |
| Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
|
2009 |
Monga, Alokparna Basu |
| Luxury branding
|
2009 |
Patrick, Vanessa M. |
| Research directions on strong brand relationships
|
2009 |
Park, C. Whan |
| Ethnicity, race, and brand connections
|
2009 |
Schumann, David W. |
| Cultural value dimensions and brands : can a global brand image exist?
|
2009 |
Gupta, Susan Forquer |
| Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment
|
2009 |
Nayakankuppam, Dhananjay |
| Lessons learned about consumers' relationships with their brands
|
2009 |
Fournier, Susan |
| Why on earth do consumers have relationships with marketers? : toward understanding the functions of brand relationships
|
2009 |
Ashworth, Laurence |
| Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
|
2009 |
Escalas, Jennifer Edson |
| Group-based brand relationships and persuasion : multiple roles for identification and identification descrepancies
|
2009 |
Fleming, Monique A. |
| The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
|
2009 |
|
| Love, desire, and identity : a conditional integration theory of the love of things
|
2009 |
Ahuvia, Aaron C. |
| Using relationship norms to understand consumer-brand interactions
|
2009 |
Aggarwal, Pankaj |
| When brands are built from within : a social identity pathway to liking and evaluation
|
2009 |
Reed, Americus |
| Collective brand relationships
|
2009 |
O'Guinn, Thomas C. |
| Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
|
2009 |
Wegener, Duane T. |
| Customer coping in response to relationship transgressions : an attachment theoretic approach
|
2009 |
Paulssen, Marcel |
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