The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment

The connection-prominence attachment model (CPAM) a conceptual and methodological exploration of brand attachment

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Bibliographische Detailangaben
Veröffentlicht in:Handbook of brand relationships
Weitere Verfasser: Park, C. Whan (BerichterstatterIn), Priester, Joseph R. (BerichterstatterIn), MacInnis, Deborah J. (BerichterstatterIn), Wan, Zhong (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Markenführung > Markenimage > Konsumentenverhalten > Beziehungsmarketing > Messung > Aufsatz im Buch
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