Moving from customer lifetime value to customer equity

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Bibliographische Detailangaben
Veröffentlicht in:Quantitative marketing and economics
1. Verfasser: Drèze, Xavier (VerfasserIn)
Weitere Verfasser: Bonfrer, Andre (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Kundenwert > Beziehungsmarketing > Kundengewinnung > Direktmarketing > IT-gestütztes Marketing > Theorie > Aufsatz in Zeitschrift
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