International marketing research opportunities and challenges in the 21st century

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...

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Bibliographische Detailangaben

Weitere Verfasser:	Rialp Criado, Alex (BerichterstatterIn), Rialp Criado, Josep (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Bingley u.a. Emerald/JAI 2009
Schriftenreihe:	Advances in international marketing 17
Schlagworte:	Export marketing > Congresses > Internet marketing > Konferenzschrift > Exportmarketing > Online-Marketing
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