The international film business a market guide beyond Hollywood

Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema e...

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Bibliographische Detailangaben
1. Verfasser:	Finney, Angus (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London u.a. Routledge 2010
Ausgabe:	1. publ.
Schlagworte:	Filmwirtschaft > Marketing > Vertrieb > Strategisches Management > Motion pictures > Distribution > Motion picture industry > Finance > Filmmarkt > Management
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema experience -- Users, consumers and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study interview: Simon Franks, Redbus Group -- Conclusion: the new looking glass-a changing wonderland. Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema experience -- Users, consumers and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study interview: Simon Franks, Redbus Group -- Conclusion: the new looking glass-a changing wonderland
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XIV, 245 S. graph. Darst.
ISBN:	0415575842 0-415-57584-2 0415575850 0-415-57585-0 9780415575843 978-0-415-57584-3 9780415575850 978-0-415-57585-0