Co-marketing alliances between heterogeneous industries examining perceived match-up effects in product brand and alliance levels

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
1. Verfasser:	Ahn, SooKyoung (VerfasserIn)
Weitere Verfasser:	Kim, HaeJung (VerfasserIn), Forney, Judith A. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Mode > Handelsmarketing > Markenführung > Unternehmenskooperation > Konsumentenverhalten > Faktorenanalyse > Südkorea > Aufsatz in Zeitschrift
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