The drivers of consumer value in the ECR Category Management model

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Bibliographische Detailangaben
Veröffentlicht in:The international review of retail, distribution and consumer research
1. Verfasser: Holweg, Christina (VerfasserIn)
Weitere Verfasser: Schnedlitz, Peter (VerfasserIn), Teller, Christoph (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Category Management > Efficient Consumer Response > Kundenwert > Lebensmitteleinzelhandel > Faktorenanalyse > Multiple Regression > Österreich > Aufsatz in Zeitschrift
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