Branding demystified : plans to payoffs

Branding demystified plans to payoffs

Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay conn...

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Bibliographische Detailangaben
1. Verfasser: Verma, Harsh V. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Los Angeles, Calif. u.a. Response Books 2010
Schlagworte:
Markenartikel > Markenführung > Markenimage > Marketingmanagement > Branding (Marketing) > Management > Communication in marketing
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Beschreibung
Zusammenfassung:Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.
Beschreibung:Includes bibliographical references
Beschreibung:XIII, 247 S.
graph. Darst.
ISBN:9788132102342
978-81-321-0234-2