Consumer-based brand equity and firm risk

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing
1. Verfasser: Rego, Lopo L. (VerfasserIn)
Weitere Verfasser: Billett, Matthew T. (VerfasserIn), Morgan, Neil A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Marketing > Konsumentenverhalten > Markenimage > Shareholder Value > Aufsatz in Zeitschrift
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