Grocery retail loyalty program effects self-selection of purchase behavior change?

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Meyer-Waarden, Lars (VerfasserIn)
Weitere Verfasser: Benavent, Christophe (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Beziehungsmarketing > Kundenbindungsprogramm > Konsumentenverhalten > Lebensmittelhandel > VAR-Modell > Aufsatz in Zeitschrift
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