Role of nonprice variables in intertier competition

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing theory and practice
Weitere Verfasser: Sivakumar, K. (BerichterstatterIn), Nakata, Cheryl (BerichterstatterIn), Aggarwal, Praveen (BerichterstatterIn), Chitturi, Ravindra (BerichterstatterIn), Koukova, Nevena T. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2009
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Waschmittel > Gewürz > Markenartikel > Nichtpreiswettbewerb > USA > Panel > Diskrete Entscheidung > Aufsatz in Zeitschrift
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