To license or not to license that is the question for professional sport leagues and the NCAA

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Bibliographische Detailangaben
Veröffentlicht in:Sport marketing quarterly
1. Verfasser: Moorman, Anita M. (VerfasserIn)
Weitere Verfasser: Hambrick, Marion E. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Profisport > Lizenz > USA > Aufsatz in Zeitschrift
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