| The effects of physical distance from a brand extension on the impact of brand-extension fit
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2017 |
Huang, Yunhui |
| Broadening the perspective on mobile marketing : an introduction
|
2017 |
Fritz, Wolfgang |
| To "free" or not to "free" : trait predictors of mobile app purchasing tendencies
|
2017 |
Dismore, John B. |
| How does serious m-game technology encourage low-income households to perform socially responsible behaviors?
|
2017 |
Yam, Alpha |
| Pride in technology-based health interventions : a double-edged sword
|
2017 |
Manika, Danae |
| "Why do young thai women desire white skin?" : understanding conscious and nonconscious motivations of young women in Bangkok
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2017 |
Cuny, Caroline |
| The "you and I" of happiness : investigating the long-term impact of self- and other-focused happiness-enhancing activities
|
2017 |
Sääksjärvi, Maria |
| "Seize the deal, or return it losing your free gift" : the effect of a gift-with-purchase promotion on product return intention
|
2017 |
Lee, Shinhyoung |
| Online display advertising : the influence of web site type on advertising effectiveness
|
2017 |
Auschaitrakul, Sumitra |
| Moving up in taste : enhanced projected taste and freshness of moving food products
|
2017 |
Gvili, Yaniv |
| Consumer self-construal and trust as determinants of the reactance to a recommender advice
|
2017 |
Aljukhadar, Muhammad |
| Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
|
2017 |
Åkestam, Nina |
| Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
|
2017 |
Gelbrich, Katja |
| Tense from touch : examining accidental interpersonal touch between consumers
|
2017 |
Martin, Brett A. S. |
| Sense and sensibility in personalized e-commerce : how emotions rebalance the purchase intentions of persuaded customers
|
2017 |
Pappas, Ilias O. |
| Does organizational creativity always drive market performance?
|
2017 |
Boso, Nathaniel |
| Entrepreneurial competencies and motivations to enhance marketing innovation in Europe
|
2017 |
Cruz Ros, Sonia |
| Exploring the customer's intention to switch firms : the role of customer-related antecedents
|
2017 |
Revilla Camacho, Maria Angeles |
| Family firm performance : the influence of entrepreneurial orientation and absorptive capacity
|
2017 |
Hernández-Perlines, Felipe |
| Persistent voting decisions in shareholder meetings
|
2017 |
Piñeiro Chousa, Juan Ramón |
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