The effects of discount location and frame on consumers' price estimates

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Veröffentlicht in:Journal of retailing
1. Verfasser: DelVecchio, Devon (VerfasserIn)
Weitere Verfasser: Lakshmanan, Arun (VerfasserIn), Krishnan, H. Shanker (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
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