| Brand (in)fidelity : when flirting with the competition strengthens brand relationships
|
2018 |
Consiglio, Irene |
| Beyond beauty : design symmetry and brand personality
|
2018 |
Bajaj, Aditi |
| Gift giving at Israeli weddings as a function of genetic relatedness and kinship certainty
|
2018 |
Tifferet, Sigal |
| To give or not to give? : choosing chance under moral conflict
|
2018 |
Lin, Stephanie C. |
| Every saint has a past, and every sinner has a future : influences of regulatory focus on consumers’ moral self‐regulation
|
2018 |
Schwabe, Maria |
| Consumer wisdom : a theoretical framework of five integrated facets
|
2018 |
Luchs, Michael G. |
| When cheap isn't the same as not expensive : generic price terms and their negations
|
2018 |
Weijters, Bert |
| When good things feel closer and bad things feel farther : the role of perceived control on psychological distance perception
|
2018 |
Han, Jerry J. |
| Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
|
2018 |
Lee, Saerom |
| When good consumers turn bad : psychological contract breach in committed brand relationships
|
2018 |
Montgomery, Nicole Votolato |
| The loss of loss aversion : will it loom larger than its gain?
|
2018 |
Gal, David |
| A framework for the consumer psychology of morality in the marketplace
|
2018 |
Campbell, Margaret C. |
| The influence of corporate social responsibility efforts on the moral behavior of high self‐brand overlap consumers
|
2018 |
Newman, Kevin P. |
| Consumers avoid buying from firms with higher CEO‐to‐worker pay ratios
|
2018 |
Mohan, Bhavya |
| Is being emotionally inexpressive cool?
|
2018 |
Warren, Caleb |
| Let it go : positive affect attenuates sunk cost bias by enhancing cognitive flexibility
|
2018 |
Emich, Kyle J. |
| Measuring processing fluency : one versus five items
|
2018 |
Graf, Laura K. M. |
| The influence of physical elevation in buildings on risk preferences : evidence from a pilot and four field studies
|
2018 |
Esteky, Sina |
| The loss of loss aversion : paying attention to reference points
|
2018 |
Higgins, E. Tory |
| Loss aversion, intellectual inertia, and a call for a more contrarian science : a reply to Simonson & Kivetz and Higgins & Liberman
|
2018 |
Gal, David |
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