| Our vision for the Journal of Consumer Research : it's all about the consumer
|
2018 |
Inman, J. Jeffrey |
| Delegating decisions : recruiting others to make choices we might regret
|
2018 |
Steffel, Mary |
| Made by mistake : when mistakes increase product preference
|
2018 |
Reich, Taly |
| The impact of crowding on calorie consumption
|
2018 |
Hock, Stefan J. |
| Consumer and object experience in the internet of things : an assemblage theory approach
|
2018 |
Hoffman, Donna L. |
| How the intention to share can undermine enjoyment : photo-taking goals and evaluation of experiences
|
2018 |
Barasch, Alixandra |
| When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products
|
2018 |
Noseworthy, Theodore J. |
| Better or different? : how political ideology shapes preferences for differentiation in the social hierarchy
|
2018 |
Ordabayeva, Nailya |
| The effects of rarity on indulgent consumption : non-impulsives indulge when low frequency is salient
|
2018 |
May, Frank |
| The fresh start mindset : transforming consumers’ lives
|
2018 |
Price, Linda L. |
| That's not how I remember it : willfully ignorant memory for ethical product attribute information
|
2018 |
Walker Reczek, Rebecca |
| When consumers prefer to give material gifts instead of experiences : the role of social distance
|
2018 |
Goodman, Joseph K. |
| Mind the gap : how smaller numerical differences can increase product attractiveness
|
2018 |
Shoham, Meyrav |
| Culture, relationship norms, and dual entitlement
|
2018 |
Chen, Haipeng |
| Humor, comedy, and consumer behavior
|
2018 |
Warren, Caleb |
| Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
|
2018 |
Shen, Hao |
| When being in a positive mood increases choice deferral
|
2018 |
Etkin, Jordan |
| Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
|
2018 |
Hütter, Mandy |
| Goods donations increase charitable credit for low-warmth donors
|
2018 |
Gershon, Rachel |
| Seeing stars : how the binary bias distorts the interpretation of customer ratings
|
2018 |
Fisher, Matthew |
Tag hinzufügen