Pop brands branding, popular music, and young people
"Money and tv destroyed this thing!": mediated youth, popular music and the brandscape -- Music as it should be: building brands and making music -- "I pushed my way to the front with every band I saw": the centrality of live music in a mediated brandscape -- We are not here to e...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, Frankfurt, Berlin, Bern, Vienna u.a.
Lang
c 2010
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| Schriftenreihe: | Mediated youth
11 |
| Schlagworte: | |
| Online Zugang: | Rezension Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "Money and tv destroyed this thing!": mediated youth, popular music and the brandscape -- Music as it should be: building brands and making music -- "I pushed my way to the front with every band I saw": the centrality of live music in a mediated brandscape -- We are not here to endorse products; we are just here to play music: musicians in the brandscape -- Enjoy responsibly!: young people and corporate citizens as brand co-creators -- Brand builders -- "I'm here to party": the future of mediated youth |
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| Beschreibung: | Includes bibliographical references (p. [187] - 195) and index |
| Beschreibung: | XXI, 199 S. Ill. 23 cm |
| ISBN: | 9781433105647 978-1-4331-0564-7 9781433105654 978-1-4331-0565-4 1433105659 1-4331-0565-9 |