The current practices in food advertising the usage and effectiveness of different advertising claims

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Kim, Kihan (VerfasserIn)
Weitere Verfasser: Cheong, Yunjae (VerfasserIn), Zheng, Lu (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Ernährungssicherung > Werbung > USA > Aufsatz in Zeitschrift
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