Electronic word of mouth (eWOM) how eWOM platforms influence consumer product judgement

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Lee, Mira (VerfasserIn)
Weitere Verfasser: Youn, Seounmi (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Virales Marketing > Internet > Social Web > Konsumentenverhalten > Aufsatz in Zeitschrift
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