The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising

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Bibliographische Detailangaben
Veröffentlicht in:Journal of current issues and research in advertising
Weitere Verfasser: Henley, Walter Hodges (BerichterstatterIn), Philhours, Melodie (BerichterstatterIn), Ranganathan, Sampath Kumar (BerichterstatterIn), Bush, Alan J. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
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Werbung > Christentum > Markenimage > Zielgruppe > Religion > USA > Aufsatz in Zeitschrift
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