The effects of national culture on market orientation conceptual framework and research propositions

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Bibliographische Detailangaben
Veröffentlicht in:	International business review
1. Verfasser:	Kirca, Ahmet H. (VerfasserIn)
Weitere Verfasser:	Cavusgil, S. Tamer (VerfasserIn), Hult, G. Tomas M. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Marketingmanagement > Nationalkultur > Soziale Werte > Marketingtheorie > Aufsatz in Zeitschrift
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