Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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| Format: | UnknownFormat |
| Sprache: | eng |
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New York, NY u.a.
McGraw-Hill
2010
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Time for marketing to really get direct about creating value | 2010 | Greco, John A. |
| Mobile: holding iDirect in the palm of your customer's hand | 2010 | Becker, Michael |
| iDirect marketing at best buy for business | 2010 | Rubio, Janet |
| Direct goes emotional with new iDTV advertising | 2010 | Donat, Lucas |
| More sales, less cost: optimizing each consumer engagement | 2010 | Caccavale, Michael |
| SEM and SEO: core drivers of iDirect success | 2010 | Hughes, David M. |
| E-mail life support at home and the office | 2010 | Mullen, Jeanniey |
| Perplexing new realities marketers face today | 2010 | Cross, Richard |
| Conversation: what matters most for marketers now | 2010 | Jaffe, Joseph |
| The keys to iDirect marketing success | 2010 | Suther, Tim |
| Media allocation for a mass networking era | 2010 | Schultz, Don |
| Using psychology to drive digital behavior | 2010 | Read, Melissa |
| iBrands: the new face of the consumer | 2010 | McCathren, Michael |