Interpersonal influence as an alternative channel communication behavior in emerging markets the case of China

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Veröffentlicht in:Journal of international business studies
Weitere Verfasser: Su, Chenting (BerichterstatterIn), Yang, Zhilin (BerichterstatterIn), Zhuang, Guijun (BerichterstatterIn), Zhou, Nan (BerichterstatterIn), Dou, Wenyu (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Marketing > Lieferantenmanagement > Vertriebsweg > Soziale Beziehungen > Sozialkapital > Soziales Netzwerk > China > Aufsatz in Zeitschrift
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