A novel marketplace mass culture, the book trade, and postwar American fiction
Introduction : selling the novel in the age of mass culture -- Constructing the postwar art novel : the making and marketing of The sheltering sky -- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture -- Synergy and the novelist : Simon & Sch...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Philadelphia, Pa
University of Pennsylvania Press
c 2010
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Tag hinzufügen | Zusammenfassung: | Introduction : selling the novel in the age of mass culture -- Constructing the postwar art novel : the making and marketing of The sheltering sky -- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture -- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit -- From novel to blockbuster : Peyton Place and the narrative of cultural decline -- 1959 and beyond : mergers, acquisitions, and Norman Mailer -- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail. |
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| Beschreibung: | Literaturverz. S. [181] - 192 |
| Beschreibung: | 199 S. 24 cm |
| ISBN: | 0812242076 0-8122-4207-6 9780812242072 978-0-8122-4207-2 |