A meta-analysis of humor in advertising

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Eisend, Martin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
1960-2006 > Humor > Werbung > Meta-Analyse > Aufsatz in Zeitschrift
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