Commentary: Relative presence of business-to-business research in the marketing literature review and future directions

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business-to-business marketing
1. Verfasser: Lichtenthal, J. David (VerfasserIn)
Weitere Verfasser: Mummalaneni, Venkatapparao (VerfasserIn), LaPlaca, Peter J. (BerichterstatterIn), Katrichis, Jerome M. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2009
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