Tourism as a leverage of internationalization for consumer goods firms : a case study approach

Tourism as a leverage of internationalization for consumer goods firms a case study approach

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Bibliographische Detailangaben
Veröffentlicht in:New challenges to international marketing
1. Verfasser: Poulis, Konstantinos (VerfasserIn)
Weitere Verfasser: Yamin, Mo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Konsumgüterindustrie > Konsumgütermarketing > Tourismus > EU-Staaten > Aufsatz in Zeitschrift
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