A critical comparison of offline focus groups, online focus groups and e-Delphi

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Bibliographische Detailangaben
Veröffentlicht in:International journal of market research
1. Verfasser: Brüggen, Elisabeth (VerfasserIn)
Weitere Verfasser: Willems, Pieter (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Marktforschung > Online-Marketing > Zielgruppe > Delphi-Methode > Aufsatz in Zeitschrift
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