New Zealand and The Lord of the Rings: leveraging public and media relations

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Bibliographische Detailangaben
Veröffentlicht in:	Destination branding
1. Verfasser:	Piggott, Rachel (VerfasserIn)
Weitere Verfasser:	Morgan, Nigel (VerfasserIn), Pritchard, Annette (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Tourismusmarketing > Herkunftsbezeichnung > Neuseeland > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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Nation-brands and the value of provenance	2008	Anholt, Simon
The challenge of public relations financial accountability: the case of the USA	2008	Fall, Lisa T.
A challenger brand: Wales, golf as it should be	2008	Pride, Roger
New Zealand and The Lord of the Rings: leveraging public and media relations	2008	Piggott, Rachel
Brand Louisiana: capitalizing on music and cuisine	2008	Slater, Jan
Branding the nation: the historical context	2008	Olins, Wally
Meeting the destination branding challenge	2008	Morgan, Nigel
The political challenge: the case of New Zealand's tourism organizations	2008	Ryan, Chris
The internet challenge for destination marketing organizations	2008	Palmer, Adrian
Brand Shanghai: harnessing the inner force of people and place	2008	Gilmore, Fiona
Brand Philadelphia: the power of spotlight events	2008	Smith, Michael F.
Developing brand Australia: examining the role of events	2008
Country as brand, product and beyond: a place marketing and brand management perspective	2008	Kotler, Philip
Branding and national identity: the case of Central and Eastern Europe	2008	Hall, Derek R.
Western Australia: building a state brand	2008	Crockett, Shane R.
Brand Singapore: the hub of "New Asia"	2008	Ooi, Can Seng