Branding and national identity: the case of Central and Eastern Europe

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Bibliographische Detailangaben
Veröffentlicht in:	Destination branding
1. Verfasser:	Hall, Derek R. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Herkunftsbezeichnung > Tourismusmarketing > Mitteleuropa > Osteuropa > Aufsatz im Buch
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Brand Philadelphia: the power of spotlight events	2008	Smith, Michael F.
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Country as brand, product and beyond: a place marketing and brand management perspective	2008	Kotler, Philip
Branding and national identity: the case of Central and Eastern Europe	2008	Hall, Derek R.
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