Limited edition products when and when not to offer them

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Bibliographische Detailangaben
Veröffentlicht in:Marketing science
1. Verfasser: Balachander, Subramanian (VerfasserIn)
Weitere Verfasser: Stock, Axel (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Marketingmanagement > Markenführung > Ungleichgewichtsökonomie > Spieltheorie > Aufsatz in Zeitschrift
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