New challenges to international marketing

New challenges to international marketing

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Sinkovics, Rudolf R. (BerichterstatterIn, HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: London u.a. Emarald 2009
Ausgabe:1. ed.
Schriftenreihe:Advances in international marketing 20
Schlagworte:
Internationales Marketing > Export marketing > Research > Aufsatzsammlung
Online Zugang:Inhaltsverzeichnis
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Titel Jahr Verfasser
What causes break-ups? : factors driving the dissolution of marketing oriented international joint ventures 2009 Talay, Mehmet Berk
The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms 2009
Tourism as a leverage of internationalization for consumer goods firms : a case study approach 2009 Poulis, Konstantinos
Relationships between the dimensions of international growth orientation environmental turbulence, and strategic orientations 2009 Sundqvist, Sanna
The role of innovative and entrepreneurial behavior in internationalisation processes 2009 Aspelund, Arild
Brand image perceptions across cultures : a study of symbolic and functional associations 2009
Do firms create value trough international strategic alliances? 2009 Liu, Chia-Ling
Advancing the understanding of construct validity and cross-national comparability : illustrated by a five-country study of corporate export information usage 2009 Salzberger, Thomas
The dynamics of technological readiness in marketing units : why cross-cultural examination is necessary 2009
Methodological rigor of ordinary least squares regression studies in mainstrem marketing : an assessment of research reported in the Journal of Marketing 2009
Factors influencing the internationalisation process of UK firms in Asia 2009 Leelapanyalert, Kannika
Internationalisation and technological innovation : empirical evidence on their mutual relationship 2009 Filipescu, Diana A.
Geographic market diversification : a premium of discount in firm's value 2009 Deligonul, Z. Seyda
The use of partial least squares path modeling in international marketing 2009 Henseler, Jörg
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