The curse of the mogul what's wrong with the world's leading media companies
The media landscapeThe landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : net...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York u.a.
Portfolio
c2009
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| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online Zugang: | Autorenbiografie Verlagsangaben Inhaltsbeschreibung Inhaltstext |
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Tag hinzufügen | Zusammenfassung: | The media landscapeThe landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers. The media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers. The media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 304 S. graph. Darst., Ill. 24 cm |
| ISBN: | 1591842646 1-59184-264-6 9781591842644 978-1-59184-264-4 |