Optimal pricing and advertising competition in two supply chains with deterministic demand

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Bibliographische Detailangaben
Veröffentlicht in:International journal of manufacturing technology and management
1. Verfasser: Xiong, Zhongkai (VerfasserIn)
Weitere Verfasser: Nie, Jiajia (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Preismanagement > Werbung > Wettbewerb > Lieferkette > Spieltheorie > Nash-Gleichgewicht > Aufsatz in Zeitschrift
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