Is e-marketing coming of age? an examination of the penetration of e-marketing and firm performance

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing strategy ; Vol. 6: Evolving and emerging issues in marketing strategy
Weitere Verfasser:	Brodie, Roderick J. (BerichterstatterIn), Winklhofer, Heidi (BerichterstatterIn), Coviello, Nicole E. (BerichterstatterIn), Johnston, Wesley J. (BerichterstatterIn)
Pages:	6
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Online-Marketing > Marketing > Unternehmenserfolg > Aufsatz im Buch
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Requirements for successful marketing alliances	2009	Rich, Michael K.
Networks and competitive advantage : a synthesis and extension	2009	Pillai, Kishore Gopalakrishna
The boundaries of strategic corporate social responsibility	2009	Lantos, Geoffrey P.
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance	2009
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