Development of archetypes of international marketing strategy

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing strategy ; Vol. 6: Evolving and emerging issues in marketing strategy
1. Verfasser:	Lim, Lewis K. S. (VerfasserIn)
Weitere Verfasser:	Acito, Frank (VerfasserIn), Rusetski, Alexander (VerfasserIn)
Pages:	6
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Internationaler Markteintritt > Aufsatz im Buch
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