Measurement of return on marketing investment a conceptual framework and the future of marketing metrics

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing strategy ; Vol. 6: Evolving and emerging issues in marketing strategy
1. Verfasser:	Seggie, Steven H. (VerfasserIn)
Weitere Verfasser:	Cavusgil, Erin (VerfasserIn), Phelan, Steven E. (VerfasserIn)
Pages:	6
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Marketing > Return on Investment > Betriebliche Kennzahl > Performance-Messung > Aufsatz im Buch
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