Shared organizational values measurement and impact upon strategic marketing implementation

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Veröffentlicht in:Marketing strategy ; Vol. 5: Marketing strategy organization and implementation
1. Verfasser: Badovick, Gordon J. (VerfasserIn)
Weitere Verfasser: Beatty, Sharon E. (VerfasserIn)
Pages:5
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Unternehmenskultur > Messung > Marketingmanagement > Aufsatz im Buch
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