Marketing's influence tactics in new product development a study of high technology firms in China

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Veröffentlicht in:Marketing strategy ; Vol. 5: Marketing strategy organization and implementation
1. Verfasser: Atuahene-Gima, Kwaku (VerfasserIn)
Weitere Verfasser: Li, Haiyang (VerfasserIn)
Pages:5
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Marketingmanagement > Innovation > Hochtechnologie > China > Aufsatz im Buch
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Marketing's influence tactics in new product development : a study of high technology firms in China 2009 Atuahene-Gima, Kwaku
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