Towards value-based pricing an integrative framework for decision making

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Bibliographische Detailangaben
Veröffentlicht in:Marketing strategy ; Vol. 4: Marketing-mix strategies - distribution strategy and pricing strategy
1. Verfasser: Hinterhuber, Andreas (VerfasserIn)
Pages:4
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
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