The curvilinear relationships between responsive and proactive market orientations and new product performance a contingent link

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Bibliographische Detailangaben
Veröffentlicht in:Marketing strategy ; Vol. 1: Marketing strategy's conceptual foundations
1. Verfasser: Tsai, Kuen-hung (VerfasserIn)
Weitere Verfasser: Chou, Christine (VerfasserIn), Kuo, Jyh-huei (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Innovation > Markteintritt > Marketingmanagement > Theorie > Aufsatz im Buch
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