A synthesis of contemporary market orientation perspectives

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Bibliographische Detailangaben
Veröffentlicht in:Marketing strategy ; Vol. 1: Marketing strategy's conceptual foundations
1. Verfasser: Lafferty, Barbara A. (VerfasserIn)
Weitere Verfasser: Hult, G. Tomas M. (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Beziehungsmarketing > Markt > Aufsatz im Buch
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Titel Jahr Verfasser
A synthesis of contemporary market orientation perspectives 2009 Lafferty, Barbara A.
A meta-analysis of the relationship between market orientation and business performance : evidence from five continents 2009 Rodriguez Cano, Cynthia
Market-driven versus driving markets 2009 Jaworski, Bernard J.
Multiple perspectives on market orientation's domain specification : implications for theory development and knowledge accumulation 2009 Cadogan, John W.
Competitive strategy in the market-focused business 2009 Slater, Stanley F.
Strategic type, market orientation, and the balance between adaptability and adaptation 2009 Lukas, Bryan A.
The effects of strategy type on the market orientation-performance relationship 2009 Matsuno, Ken
Barriers to developing market orientation 2009 Harris, Lloyd C.
Making the marketing concept work 2009 Felton, Arthur P.
The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link 2009 Tsai, Kuen-hung
Market orientation and organizational performance : is innovation a missing link? 2009 Han, Jin K.
Factors facilitating and impeding the development of export market-oriented behavior : a study of Hong Kong manufacturing exporters 2009
The marketing concept : what it is and what it is not 2009 Houston, Franklin S.
Market orientation and market strategy profiling : an empirical test of environment-behaviour-action coalignment and its performance implications 2009 Dobni, C. Brooke
Market orientation and performance : a meta-analysis and cross-national comparisons 2009 Ellis, Paul D.
Does market orientation matter? : a test of the relationship between positional advantage and performance 2009 Hult, G. Tomas M.
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