The marketing concept what it is and what it is not

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Bibliographische Detailangaben
Veröffentlicht in:Marketing strategy ; Vol. 1: Marketing strategy's conceptual foundations
1. Verfasser: Houston, Franklin S. (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
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Titel Jahr Verfasser
Multiple perspectives on market orientation's domain specification : implications for theory development and knowledge accumulation 2009 Cadogan, John W.
Competitive strategy in the market-focused business 2009 Slater, Stanley F.
Strategic type, market orientation, and the balance between adaptability and adaptation 2009 Lukas, Bryan A.
The effects of strategy type on the market orientation-performance relationship 2009 Matsuno, Ken
Barriers to developing market orientation 2009 Harris, Lloyd C.
A synthesis of contemporary market orientation perspectives 2009 Lafferty, Barbara A.
A meta-analysis of the relationship between market orientation and business performance : evidence from five continents 2009 Rodriguez Cano, Cynthia
Market-driven versus driving markets 2009 Jaworski, Bernard J.
Making the marketing concept work 2009 Felton, Arthur P.
The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link 2009 Tsai, Kuen-hung
Market orientation and organizational performance : is innovation a missing link? 2009 Han, Jin K.
Factors facilitating and impeding the development of export market-oriented behavior : a study of Hong Kong manufacturing exporters 2009
The marketing concept : what it is and what it is not 2009 Houston, Franklin S.
Market orientation and market strategy profiling : an empirical test of environment-behaviour-action coalignment and its performance implications 2009 Dobni, C. Brooke
Market orientation and performance : a meta-analysis and cross-national comparisons 2009 Ellis, Paul D.
Does market orientation matter? : a test of the relationship between positional advantage and performance 2009 Hult, G. Tomas M.
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