Evolving and emerging issues in marketing strategy

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Bibliographische Detailangaben
Weitere Verfasser:	Cadogan, John W. (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Los Angeles u.a. Sage 2009
Schriftenreihe:	Marketing strategy Vol. 6
Schlagworte:	Marketingmanagement > Werbeerfolgskontrolle > Unternehmenskooperation > Corporate Social Responsibility
Online Zugang:	Inhaltsverzeichnis
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Titel	Jahr	Verfasser
Marketing productivity, marketing audits, and systems for marketing performance assessment : integrating multiple perspectives	2009	Morgan, Neil A.
Development of archetypes of international marketing strategy	2009	Lim, Lewis K. S.
Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities	2009	Krishnamurthy, Sandeep
Marketing strategy : an assessment of the state of the field and outlook	2009	Varadarajan, P. Rajan
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives	2009	Bhattacharya, C. B.
Charting new directions for marketing	2009	Day, George S.
Return on marketing : using customer equity to focus marketing strategy	2009	Rust, Roland T.
A framework for analysis of strategy development in globalizing markets	2009	Solberg, Carl Arthur
Conceptualization of strategy in business networks : an assessment	2009	Eng, Teck Yong
Marketing strategy and the Internet : an organizing framework	2009	Varadarajan, P. Rajan
Requirements for successful marketing alliances	2009	Rich, Michael K.
Networks and competitive advantage : a synthesis and extension	2009	Pillai, Kishore Gopalakrishna
The boundaries of strategic corporate social responsibility	2009	Lantos, Geoffrey P.
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance	2009
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics	2009	Seggie, Steven H.