| The anatomy of strategic marketing planning
|
2009 |
Brownlie, Douglas |
| Organizational antecedents of second-order competences
|
2009 |
Danneels, Erwin |
| Strategic windows
|
2009 |
Abell, Derek F. |
| Controlling the uncontrollable : managing your market environment
|
2009 |
Varadarajan, P. Rajan |
| Determining the appropriate depth and breadth of a firm's product portfolio
|
2009 |
Bordley, Robert |
| Product differentiation and market segmentation as alternative marketing strategies
|
2009 |
Smith, Wendell R. |
| An overview of marketing strategy and planning
|
2009 |
Zinkhan, George M. |
| Generating competitive intelligence in organizations
|
2009 |
Jaworski, Bernard J. |
| The lifecycle concept revisited : aid or Albatross
|
2009 |
Hooley, Graham J. |
| Portfolio analysis and the product life cycle
|
2009 |
Barksdale, Hiram C. |
| Benefit segmentation : a useful tool for financial investment services
|
2009 |
Chang, Tung-zong |
| An understanding of marketing strategy
|
2009 |
Greenley, Gordon E. |
| Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
|
2009 |
Piercy, Nigel |
| Governance value analysis and marketing strategy
|
2009 |
Ghosh, Mrinal K. |
| Initiating strategic planning
|
2009 |
Harris, Lloyd C. |
| The capabilities and performance advantages of market-driven firms
|
2009 |
Vorhies, Douglas W. |
| Market-focused resource, competitve positioning and firm performance
|
2009 |
|
| Tracing emergent processes in marketing strategy formation
|
2009 |
Hutt, Michael D. |
| Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
|
2009 |
Sausen, Karsten |
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