Selecting the right cause partners for the right reasons the role of importance and fit in cause-brand alliances

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Bibliographische Detailangaben
Veröffentlicht in:Psychology & marketing
1. Verfasser: Lafferty, Barbara A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Markenführung > Cause-Related Marketing > Aufsatz in Zeitschrift
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