The development of critical perspectives in marketing

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Bibliographische Detailangaben
Weitere Verfasser:	Tadajewski, Mark (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Los Angeles u.a. SAGE 2009
Schriftenreihe:	Critical marketing studies Vol. 1
Schlagworte:	Marketingtheorie > Kritik
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
The practical domain of marketing : the notion of a "free" enterprise market economy as a guise for institutionalized marketing power	2009	Benton, Raymond
Producing marketing : towards a social-phenomenology of marketing work	2009	Svensson, Peter
Beyond Veblen : rethninking consumer culture in America	2009	Lears, Jackson
Critical theory, commodities and the consumer society	2009	Kellner, Douglas
Towards a critical multicultural marketing theory	2009	Burton, Dawn
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective	2009	Dixon, Donald F.
Societal marketing and morality	2009	Crane, Andrew
Why business is bad for consumer research : the three bears revisited	2009	Holbrook, Morris B.
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance	2009	Brownlie, Douglas
The critical imagination : emanciparoy interests in consumer research	2009	Murray, Jeff B.
Marketing and critique : prospects and problems	2009	Morgan, Glenn
Marketing as technique : the influence of marketing on the meanings of consumption	2009	Moorman, Christine
Contraceptive social marketing in the Third World : a case of multiple transfer	2009	Luthra, Rashmi
"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts	2009	Hackley, Chris
Crossing border : globalization as myth and charter in American transnational consumer marketing	2009	Applbaum, Kalman
Postcolonialism and marketing	2009	Jack, Gavin