| A new product's development strategy : formulation and implementation
|
2005 |
Castellion, George |
| New product portfolio planning and management
|
2005 |
Patterson, Marvin L. |
| Implementing product development
|
2005 |
O'Connor, Paul |
| The fuzzy front end for incremental, platform, and breakthrough products
|
2005 |
Koen, Peter A. |
| Innovation in large companies : approaches and organizational architecture
|
2005 |
Koen, Peter A. |
| Obtaining customer needs for product development
|
2005 |
Griffin, Abbie |
| Quantitative market research
|
2005 |
Ottum, Brian D. |
| Enhancing new product development success through industrial design strategy
|
2005 |
Veryzer, Robert W. |
| Building a bridge to the end-user : how industrial designers contribute to product development
|
2005 |
Juratovac, Joseph |
| Risk tools for technical development : hazard analysis and FMEA
|
2005 |
Nelson, Steven R. |
| Using an effective metrics program to support business objectives
|
2005 |
Chan, Amy |
| Process ownership
|
2005 |
Watson, W. M. |
| Managing product development project teams
|
2005 |
Thamhain, Hans J. |
| Contextual research for new product development
|
2005 |
Conley, Chris V. |
| Getting lightning to strike : ideation and concept generation
|
2005 |
Miller, Christopher W. |
| Technology management
|
2005 |
Evans, Greg |
| Human factors engineering considerations in new product development
|
2005 |
Pancake, Mary Hoffman |
| Design becomes reality : rapid prototyping
|
2005 |
Sander, Raymond |
| Managing the supply chain implications of launch
|
2005 |
Calantone, Roger J. |
| Market testing and postlaunch evaluation for consumer goods
|
2005 |
Olson, David W. |
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