The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis

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Veröffentlicht in:Journal of targeting, measurement and analysis for marketing
Weitere Verfasser: Vassilikopoulou, Aikaterini (BerichterstatterIn), Lepetsos, Apostolos (BerichterstatterIn), Siomkos, George (BerichterstatterIn), Chatzipanagiotou, Kalliopi (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Produktqualität > Krisenmanagement > Corporate Social Responsibility > Konsumentenverhalten > Conjoint-Analyse > Aufsatz in Zeitschrift
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