Brand protection
Gespeichert in:
| Veröffentlicht in: | Brands and branding |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2009
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| Schlagworte: | |
| Tags: |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| The social value of brands | 2009 | Gibbons, Giles |
| The financial value of brands | 2009 | Lindemann, Jan |
| Brand experience | 2009 | Smith, Shaun |
| What makes brands great | 2009 | Frampton, Jez |
| Brand communications | 2009 | Feldwick, Paul |
| Brand protection | 2009 | Poulter, Allan |
| Globalisation and brands | 2009 | Ahmad, Sameena |
| Branding in Asia | 2009 | Chajet, Jonathan |
| What is a brand? | 2009 | Blackett, Tom |
| Visual and verbal identity | 2009 | Allen, Tony |
| Branding places and nations | 2009 | Anholt, Simon |
| The future of brands | 2009 | Clifton, Rita |
| Brand strategy | 2009 | Ellwood, Iain |
| The public relations perspective on branding | 2009 | Bowker, Deborah |
| From elephant to tiger : brands and branding in India | 2009 | Raison, Max |
| Brand 2.0 : brands in a digital world | 2009 | Hobsbawm, Andy |
| An alternative perspective on brands : markets and morals | 2009 | Doane, Deborah |